Welcome to Asset Finance Connect
Leaders' Summit Europe

Welcome from Alfa – Headline Sponsor of the Asset Finance Connect Leaders’ Summit Europe 2025

Rich Dewire, Chief Revenue Officer, Alfa

As headline sponsor of the AFC Leaders’ Summit Europe 2025, Alfa is delighted to welcome you to what promises to be a dynamic and thought-provoking event at a pivotal time for our industry.

This year’s Summit brings together Europe’s leading voices in auto and equipment finance to explore the challenges and opportunities shaping our future – from the shifting regulatory landscape and the global push towards sustainability, to the technological innovations that are transforming how we do business.

Across the sessions, you’ll gain valuable insights into critical developments – including the EU auto industry action plan, the impact of Trump-era tariffs and defence-focused economic shifts, and the path forward in the transition to battery electric vehicles (BEVs). We’ll also explore the implications of major industry moves such as BPCE’s acquisition of Société Générale Equipment Finance, and the changing dynamics in the IT vendor finance arena, and whether pay-per-use models really do drive sustainability.

Alfa is proud to be leading the conversation around the real-world impact of AI in finance. Together with Invigors, our own Emily Hammond, Director of Product, will present findings from AFC’s latest research on AI adoption. We’ll take an honest look at why many AI use cases are stalling and where we’ve seen the most success in applying generative AI in asset finance.

The Summit also offers the chance to connect with peers, share perspectives in roundtable discussions, and build relationships that will shape the next chapter of our industry.

We are especially excited to host the exclusive Pre-Summit Gathering, celebrating Alfa’s 35th anniversary and AFC’s 15th. Join us at LuminAir, Amsterdam’s premier skybar, at 8pm on 14th May for an evening of conversation, drinks, and spectacular views as we set the tone for another influential Summit.

We look forward to seeing you at the event in May – and to shaping the future of asset finance together.